Saturday, March 7, 2026
Parade from 11:30am to 12:30pm

Events in Kings Beach all day

Join the Kings Beach SNOWFEST Parade — A North Shore Celebration of Community and Winter Spirit

One of North Lake Tahoe’s most beloved winter traditions The Kings Beach SNOWFEST Parade brings together locals and visitors alike for a spirited procession down Highway 28 that celebrates the heart and soul of our mountain towns.

This is Tahoe small town parade magic at its best: colorful floats, costumed crews, music, movement, and big smiles—all set against the stunning Kings Beach and Lake Tahoe backdrop.

What to Expect

The Kings Beach SNOWFEST Parade delivers a true, traditional parade experience with a strong local heartbeat.

• Community-Powered Fun
  Local businesses, nonprofits, clubs, schools, and organizations show up in force with imaginative floats, festive themes, and plenty of Tahoe flair.

• Classic Parade Route
  The parade travels through downtown Kings Beach along Highway 28, creating an easy, walkable viewing experience with great sightlines for spectators of all ages.

• Family-Friendly & High-Energy
  From kids waving at floats to longtime locals cheering on neighbors, this is a parade built for connection, celebration, and shared winter joy.

• Pure SNOWFEST Vibes
  Expect cowbells, costumes, music, laughter, and that unmistakable North Tahoe community pride that makes SNOWFEST more than just a festival.

The small town, big time parade brings smiles and joy as it travels east on Highway 28 along the beautiful north shore of Lake Tahoe. The parade will start at Secline Street and end at Raccoon Street. The announcing stand and judges table will be next to the King Building near the Bear Street Roundabout.

Be advised that Hwy 28 will be closed from the intersection of Hwy 267 to Fox St. during the parade.

Stay for the Kings Beach All-Day SNOWFEST Celebration

The fun doesn’t stop when the last float rolls by. This year, the Kings Beach SNOWFEST Parade expands into a full-day North Shore party, inviting parade-goers to stay, explore, and celebrate all day long.

After the parade, head to the official afterparty featuring food trucks, sweet treats, live music, cold beer, and kids’ crafts—perfect for families, friends, and anyone ready to keep the SNOWFEST vibes going. Throughout the day, Kings Beach comes alive with great food, unique local shops, lively restaurants and bars, and stunning Lake Tahoe views, making it easy to turn parade day into a full winter outing.

Come for the parade. Stay for the party. Spend the day enjoying everything Kings Beach has to offer as SNOWFEST takes over the North Shore.

Be Part Of the Tradition - Enter the SNOWFEST Parade in Kings Beach

We’re inviting floats, bands, performance groups, schools, nonprofits, businesses, and creative crews to be part of this iconic SNOWFEST tradition. Whether you’re rolling, marching, dancing, or making music, the Kings Beach SNOWFEST Parade is your chance to show off your creativity and connect with the community.

Enter your parade group and help bring the energy, color, and spirit that make SNOWFEST unforgettable.